Lacoste.info

Lacoste

admin — Tue, 23 Oct 2007 19:27:10 +0000

Lacoste is a successful international company which markets apparels and other high quality products wherein the Lacoste tennis shirt was marked the most popular.

Lacoste is a popular French apparel company which was founded in 1933. It is well-known for selling high quality clothing, footwear, perfume, leather goods, watches, eye wear and of course, the very much noted tennis shirts.

Sixty five percent of the company is owned by the Lacoste family and 35% belongs to the Devanlay family. Proctor and Gamble holds its license for the fragrance line. In some countries like the United States and Spain, Lacoste earned the reputation of being preppy.

The Lacoste Business

admin — Tue, 23 Oct 2007 19:26:54 +0000

The headquarters of Lacoste can be found in Paris.
It established its production capital in Troyes, France and opened up numerous factories around the world, including Peru, Morocco and Italy. Today, it operates worldwide in a large chain of boutiques, especially in leading department stores.

The brand Lacoste carries reached the peak of its popularity in the 1970’s when the preppy tennis shirt with “The Alligator” became an essential content of the preppy wardrobe. It is one of the very few companies which manufacture an XXS American size of shirts.

The Tennis Shirt History

admin — Tue, 23 Oct 2007 19:26:36 +0000

Rene Lacoste has achieved popularity in two areas; as a tennis star and as a fashion figure.

During the 1927 US Open championship, where in he won, Lacoste wore a short-sleeved shirt that is made out of an exclusive light-knitted fabric called jersey petit pique. He was the one who created this shirt which has become a famous piece of apparel throughout the world.

During the Davis Cup in 1923, Rene Lacoste was given the nickname The Alligator by the American press because of a bet made about an alligator skin suitcase.

The American press nicknamed Lacoste the alligator during the 1923 Davis Cup because of the bet made about an alligator-skin suitcase. Due to his tenacious manner in the tennis court, the nickname stuck with him until Robert Georges, one of his friends, drew him a crocodile which was embroidered on the blazer he wore on the courts.

The start of the Lacoste brand

admin — Tue, 23 Oct 2007 19:26:18 +0000

In 1933, after retiring from tennis, Rene Lacoste founded La Chemise Lacoste.

This in association with Andrй Gillier, owner and president of the largest French knitwear manufacturing company during that time.

The two of them began to produce the revolutionary tennis shirt Lacoste which displays the crocodile logo. This shirt went down to the history of the tennis courts and is still active in the market to date.